On Wednesday I went to ModCloth. Does the name sound familiar? It might, its one of the fastest growing online retailers, selling vintage clothing, and adorable accessories. I saw their ads everywhere, with the cute dresses on display so I clicked the link and fell in love with the website. I was so excited to hear that they were going to teach a fashion writing class at 826 Valencia, so of course I signed up. We each wrote our own fashion blog pieces in the class so it was really cool and I learned a lot just from that class. I also got to shadow a blogger for the modcloth website, which is what I did on Wednesday. I got to see how different departments were run, and what it takes to operate a fashion website like modcloth. They treat it like an online magazine, with lookbooks to showcase their fashion, incorporating different themes and telling a story. They have the blog as well, which has interviews with up and coming designers and interesting people. Even the products tell a story, with a little blurb about the outfit and what to wear with it. I even got a free CD from the day! I got to see everything happen and it was an awesome experience and I wish I could go back.